PlatinumEco Laundry Detergent is formulated with care home residents in mind. Its plant-derived surfactants and water softener lift and suspend soiling effectively in all water hardness conditions — delivering reliable cleaning results without relying on enzymes, fragrances, dyes, or optical brighteners that can irritate delicate or frail skin.
The hypoallergenic formula reduces the risk of skin reactions for residents and staff alike. Every ingredient is biodegradable, plant-based, and free from microplastics, parabens, phthalates, VOCs, phenols, and phosphates. The 10 litre container is made from 30% post-consumer recycled HDPE and is fully recyclable — supporting your sustainability commitments without compromising on performance.
- Hypoallergenic mainwash detergent — no fragrances, dyes, enzymes, or optical brighteners, reducing the risk of skin irritation and allergic reactions in residents and staff
- Effective in all water hardness conditions
- All surfactants are plant-derived and readily biodegradable; free from microplastics, parabens, phthalates, VOCs, phenols, and phosphates
- Palm oil responsibly sourced — RSPO certified and EUDR compliant
- Suitable for vegans and vegetarians; not tested on animals
- Made in the UK
- Available in a 10 litre fully recyclable HDPE container with 30% post-consumer recycled content
- For best results, use in combination with PlatinumEco Fabric Softener
Why choose PlatinumEco over a conventional laundry detergent?
Safer for residents and staff
Conventional detergents commonly contain enzymes, optical brighteners, fragrances, and dyes — each a potential source of skin irritation, allergic reactions, or respiratory sensitivity. For residents with frail or delicate skin, that's a meaningful risk. PlatinumEco contains none of them. The formula is hypoallergenic by design, not by accident.
Better for the environment
Every surfactant is plant-derived and readily biodegradable. The sequestrant (GLDA) breaks down naturally — unlike EDTA and NTA, which persist in wastewater. No phosphates, microplastics, VOCs, parabens, phthalates, or phenols. Palm oil is RSPO-certified and EUDR-compliant.
Aligned with your values
Vegan, vegetarian, Halal, and Kosher compliant. Made in the UK. Packaged in fully recyclable HDPE with 30% post-consumer recycled content.
No compromise on performance
Plant-derived doesn't mean less effective. The combination of anionic and non-ionic surfactants cleans reliably in all water hardness conditions — the same core job a conventional detergent does, without the additives that give cause for concern.