- Plant based, biodegradable and renewable source of ingredients
- Hypoallergenic – carefully developed with delicate and frail skin in mind
- Softens, reconditions and freshens fabrics with a deep luxurious feel
- Contains biodegradable fragrance encapsulation technology with a slowly defusing fragrance for prolonged fabric freshness
- Reduces static and creasing
- Makes ironing easier
- Prolongs fabric life
- For best results use in combination with PlatinumEco Laundry Detergent
- The encapsulation technology deposits long lasting perfume onto fabrics for up to 7 days while wearing or up to 3 weeks in storage
- When the fabric is handled the capsules rupture to release the remaining perfume for a boost of perfumed freshness
- The capsules are effective even after washing and tumble drying
How does this product qualify as “eco-friendly”?
- The ingredients are plant based, biodegradable and renewable
- It is hypoallergenic (contains no dye, enzymes or optical brightener)
- Packaging is fully recyclable and contains recycled materials
- Does not contain microplastics, parabens, phthalates, VOC’s, phenols or phosphate
- Not tested on animals
- Suitable for vegans/vegetarians
- Made in the UK
PlatinumEco Fabric Softener conditions and smooths laundry in the rinse cycle, depositing a layer of plant-derived cationic surfactant on fabric fibres to leave them feeling soft, reduce static cling, and make ironing easier. It's well suited to the full range of care home laundry — from residents' clothing to bed linen and towels.
The fragrance system combines a free base oil perfume with encapsulated micro-bubble technology. The capsules adhere to fabric fibres and release scent gradually — providing lasting freshness during wear, and a burst of fragrance when fabric is handled, even after extended storage.
- Fabric softener for use in the rinse cycle of all automatic and on-premise laundry machines
- Softens and conditions fabric, reduces static cling, and improves ease of ironing
- Encapsulated fragrance technology: scent lasts up to seven days during wear, or up to three weeks in storage
- Capsules rupture on handling to release a fresh burst of fragrance
- Plant-derived cationic surfactant (ester quat generation) — readily biodegradable, lower toxicity and lower irritation than typical quaternary ammonium compounds
- Palm oil responsibly sourced — RSPO certified and EUDR compliant
- Contains dye (for product identification) and fragrance; free from enzymes and optical brighteners
- Preserved with sodium benzoate (0.15%)
- Suitable for vegans and vegetarians; not tested on animals
- Phosphate-free and biodegradable
- Free from microplastics, parabens, phthalates, VOCs, and phenols
- Made in the UK
- Available in a 10 litre fully recyclable HDPE jerrican with 30% post-consumer recycled content
- For best results, use in combination with PlatinumEco Laundry Detergent
Why choose PlatinumEco over a conventional fabric softener?
Genuinely plant-derived
The active softening ingredient is an ester quat — a generation of cationic surfactant derived from renewable plant sources rather than synthetic, petrochemical-based raw materials. Plant-derived ester quats are recognised for their high biodegradability, lower toxicity, and lower irritation potential compared to older quaternary ammonium compounds. The result is a softener that does its job effectively, with ingredients that come from crops that can be regrown rather than finite fossil fuel reserves.
Gentler than many conventional softeners
PlatinumEco Fabric Softener contains no enzymes or optical brighteners, and uses a plant-derived active with a lower irritation profile than traditional softener chemistry. While it does contain fragrance and dye, the formula is designed to be a lower-irritant choice — making it a more considered option for care home laundry where resident comfort matters.
Comfort for residents
Soft, fresh laundry makes a real difference to daily comfort — particularly for residents who spend extended time in bed or wearing the same garments. PlatinumEco leaves clothing, bed linen, and towels feeling genuinely soft, with a fragrance that lasts rather than fading with the first wear.
Kind to the environment
Phosphate-free and biodegradable, with no microplastics, parabens, phthalates, VOCs, or phenols. Palm oil is RSPO-certified and EUDR-compliant. Made in the UK and packaged in fully recyclable HDPE with 30% post-consumer recycled content.
Aligned with your values
Vegan, vegetarian, Halal, and Kosher compliant. Not tested on animals.